Most people around you have an agenda. I don't. I partner with a select few founders and high-performers as the one person who sees the whole picture — names the real problem, brings clarity to the noise, and stays in your corner as you move.
Start a ConversationI'm not a consultant who delivers decks. I'm not a coach who asks how that makes you feel. I'm not an agency that executes campaigns.
My career has never followed a straight line — and that's not an accident. I've stepped into every kind of role, across every sector, and consistently ended up doing something much larger than the job description. At Hostbot I joined for marketing and became COO. At The Good Wild I arrived for campaigns and ended up leading global expansion. At valÜ I built an entire marketing function from nothing.
The pattern isn't inconsistency. It's a rare ability to see the full picture, identify the real problem — not the presenting one — and build clarity where there was noise.
I'm based in Amsterdam. I work globally. And I work with very few people at a time, because this kind of partnership only works when it's truly close.
Most people come to me with a presenting problem — marketing, team, growth. We rarely stay there. I help you find what's actually holding you back before a single resource is spent on solutions.
I will slow you down before I speed you up. Doing the wrong thing faster is the most expensive mistake ambitious people make. Once we're clear, we move with precision.
I'm not here to deliver a report and disappear. I work with a handful of people at a time — a trusted, agenda-free space where you can think out loud and hear the truth.
A single, focused session for a specific decision or challenge. For leaders who know what they need to think through and want the right person to think with.
An ongoing, embedded advisory relationship. I become your thinking partner, sounding board, and strategic co-pilot — available when it matters, across whatever the business needs.
A defined project with a clear outcome — a repositioning, a market entry, a fundraising narrative, a structural overhaul. Intensive and built around a specific moment in your trajectory.
I don't take on many engagements, and I don't take them on quickly. Every engagement starts with a conversation — no pitch, no deck, no pressure. Just an honest conversation about where you are and whether I'm the right person to help.
Based in Amsterdam. Working globally — EU, Turkey, US. English & Turkish.
I read every message personally. Response within 48 hours, and always confidential.
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